Digital skills will be necessary for all job kinds in 2023, according to a recent report by the European Commission. This holds true even for industries like farming, healthcare, construction, and vocational training that haven’t typically been associated with digitization. In this article, I have shared “Top Digital Skills to Learn in 2023”
In the EU, managers are needed to have at least basic digital skills in 98% of companies, while other professionals are required to have them in 90% of workplaces (doctors, teachers, lawyers, technicians, and so on).
However, the study also shows that 15 percent of organizations report a lack of certain abilities, and roughly 88 percent do not take any action to tackle the issue.
Proper education and training is the fundamental solution to this problem. However, the question is: Which digital talents are worth your time and effort and play the most significant roles in the job market today?
Here are the top 5 digital talents to pick up in 2023.
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Top Digital Skills to Learn in 2023
1. Digital marketing
Any marketing-related action carried out through e-channels falls under the umbrella of digital marketing, which is a very broad word. It surely is the most debated method of marketing in the 21st century. According to LinkedIn, it’s one of the most desirable hard talents in 2023 too.
Facts speak for themselves: the global investment in digital marketing hits $389 billion in 2023, and the numbers keep climbing. In the US, social media spending alone has climbed from $15.63 billion in 2016 to $48.94 in 2023 (it is predicted to touch $56.85 billion in 2023).
Besides, the US Small Business Administration suggests companies spend 50 percent of their marketing budget on digital marketing, but one can expect enterprises to allocate even more dollars for it. And for a good cause.
Digital marketing enables unparalleled degrees of personalization: digital ads reach the correct target at the right time and place, making it significantly more effective and impactful than traditional advertising.
So if you feel like the moment to upskill has come, digital marketing may be one of the best possibilities for you out there. Depending on your interests, those are the topics that you can specialize in: search engine optimization (SEO), content marketing, and marketing analytics, merely to name a few.
2. Coding
The majority of people believe that coding is only for industry experts and super-geeks, although this isn’t totally accurate. Today, a wide range of different businesses, such as digital marketing, quality assurance, compliance, and others, demand the use of code.
At first, learning to code might seem like an insurmountable task, but never fear! Contrary to popular opinion, it is not just extremely technical and logic-based but also tremendously creative and enjoyable to master.
Naturally, learning to code will take time and dedication (just like learning any other subject), but you can pick up the fundamentals very quickly. As a place to start, we advise choosing one of the following four diverse and effective programming languages:
- Java. For many years, Java has been a mainstay for developers. It is utilized by many well-known websites, like Google, Facebook, and Youtube, and functions smoothly on a variety of platforms.
- Python. It is frequently cited as being the most simple to learn programming language. Among the programs created with Python are Pinterest and Instagram.
- C++. For students studying computer science, it is typically taught as the first language. C++ is still commonly used despite being viewed as more intellectual (Google, Amazon, and others).
- Ruby. Ruby is rather simple to learn, just like Python. Twitter and web apps both take advantage of it (together with other languages).
Coding expertise offers countless prospects and will be very profitable and in demand in the next years. Software developer positions currently have the highest median pay in the US, at $107,510, according to the U.S. News & World Report list of tech employment (and is still growing). So why are you still waiting?
3. Data analysis
The world’s top research and consulting firm Gartner’s former EVP Peter Sondergaard once observed, “Information is the oil of the 21st century, and analytics is the combustion engine.” He was dead-on in his assessment. We are not surprised that one of the industries with the highest recent growth has been data analysis.
Every day, a tonne of data is gathered from all of our digital touchpoints and knowing how to leverage it is a powerful tool in a variety of industries, including supply chain management, compliance, digital marketing, and even healthcare.
Data analysis will thus become increasingly important in many other professions in the future, not simply for the benefit of data scientists themselves.
R programming, Tableau, SQL, and Excel are a few of the primary technologies used in data analysis. Some of them, like Tableau, use visual analytics to help you see trends and get insights, while others, like Excel, let you manage your data.
These technologies’ main objective is to give data meaning so that users can later use that information to make wise decisions.
Our piece of advice is straightforward: learn which analytical tools are used most frequently in your business, get proficient with them, and you’ll quickly advance in your profession.
4. Project management
22 million new project management job openings are anticipated by the Project Management Institute through 2027. Project managers are required globally in a variety of industries, including IT, business services, manufacturing, construction, oil and gas, finance and insurance, and many more.
It is a very difficult professional path that requires exceptional hard and soft talents to thrive. Studying does assist aspiring project managers in developing the abilities necessary for their position, but in the fast-paced environment we currently live in, it is far from sufficient.
These professionals also require life skills, like communication, teamwork, and ethics, which are rarely taught in schools. Project managers need to constantly update their knowledge of the industry they work in and learn new things.
A junior project manager’s median income in the US in 2023 is $70,000, thus there are excellent chances for career progression. Experienced and specialized project managers may expect to earn up to twice as much as entry-level employees.
Additionally, they are among the greatest contenders to become CEOs and may significantly impact the business. There are several reasons for this, including the fact that project managers oversee teams and clients, deal with a variety of challenges and financial constraints, and regularly combine theory and practice in their job.
Of course, not everyone can or wants to be a project manager, but if you do picture yourself in this position, keep in mind that there is a high need for project managers at the moment.
5. Artificial intelligence
We already use Google Assistant, Siri, Google Translate, and other similar products without giving artificial intelligence (AI) much attention in our daily lives.
Any business or profession can significantly benefit from having a basic understanding of AI. In fact, it is among the most versatile skills one can learn.
Although AI may seem like a very technical talent (and it is), you do not necessarily need to fully understand the technical aspects of AI creation for your job.
It is sufficient to understand how it functions and how using AI and machine learning might affect your job. Even without attending college, you can learn more about this intricate and interesting technology.
You may now master its fundamentals from home and begin putting your knowledge into practice thanks to a variety of online courses.
Professionals in a variety of disciplines, including business development, marketing, sales, or HR, may benefit from learning AI skills. They may be able to save expenses, enhance internal procedures, and provide their customers with more distinctive and personalized goods and services.
Some experts even predict that humans will soon be supplanted by computers as the demand for AI talents continues to rise. Are you prepared for this inescapable transformation, I ask?
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