SEO vs PPC: Which is best for your brand?

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

In this article, we have featured SEO vs PPC: Which is best for your brand? If you’re having trouble getting the word out about your brand new company venture, you’re not alone in your difficulties.

Many business entrepreneurs, like you, struggle to gain consumers in the earliest stages of their operations.

It is difficult to strike a balance between the costs, upkeep, and results of a marketing effort.

The majority of the time, one of two marketing tactics will suffice to resolve this issue: search engine optimization (SEO) or pay-per-click (PPC) campaigns. Which strategy, however, is most appropriate for you?

What exactly is SEO?

SEO vs PPC

Search engine optimization (SEO) is the process of improving your website’s exposure in order for it to rank higher in search engines and receive more organic traffic.

Consumers flock to search engines like Google or Bing for information, just as you do when looking for a new marketing acronym or where to get a decent slice of pizza.

You increase the likelihood that your target audience will find you when they conduct a Google search for terms related to your product or service when you invest in search engine optimization (SEO).

In fact, 61 percent of marketers believe that search engine optimization is the most important inbound marketing component for their company. However, saying it is easier than doing it.

What exactly is PPC?

PPC

PPC, also known as pay-per-click marketing, is a type of search engine marketing (SEM) in which an advertiser pays a publisher (such as Google or Facebook) for each click on an ad that is displayed on a search engine.

Businesses can only be charged when customers interact with their advertisements under this arrangement. Using PPC advertisements, you will be able to attract people who are interested in your offer and are ready to convert.

PPC advertisements are always displayed alongside organic search results. Some organizations use this search advertising to promote special marketing campaigns that have a set start and finish date, such as product launches.

Others, such as HelloFresh, bid on their own brand name as part of their overall marketing strategy. In any case, this strategy is most commonly connected with search engines, where advertisers bid on keywords that are related to their target markets…

The cost of pay-per-click (PPC) advertisements is often determined by your industry and the search volume of the keywords you’re targeting.

Even if you don’t have enough domain authority to rank your website organically on search engines, PPC advertising can help your company stay competitive in a crowded market and swiftly get in front of its target consumers.

Which is more effective: SEO vs PPC?

SEO vs PPC

The answer to the question of which is better between SEO and PPC is similar to the question of whether it is better to eat with a fork or a spoon: it depends.

Do you want to serve pasta? Yes, please give me a fork. Soup? I’d prefer to eat with a spoon. In the same way, there are a variety of scenarios in which SEO is preferable over PPC and the converse is true.

Let’s take a closer look at some of these scenarios.

If you want to use SEO, you should…

  • You have a limited marketing budget.
  • You want to increase the authority of your brand.
  • You want to get the best possible return on your investment over the long run (ROI).
  • You want to generate content that reaches different stages of your audience’s journey through the sales funnel.

If you want to use PPC, you should…

You’d obtain greater success with PPC if you used it in the following situations:

  • You’re looking for results as soon as possible.
  • Your product is innovative or one-of-a-kind in the market.
  • You’re marketing a limited-time offer, such as a holiday sale, and time is of the essence.
  • A sales or landing page is where you want to direct your audience’s attention.

SEO vs PPC Comparison Statistics

SEO vs PPC Comparison Statistics

SEO

In terms of global online traffic, Google accounts for more than 92.47 percent of all traffic.

  • Google generates zero traffic for 90.63 percent of all internet material, with only 0.21 percent receiving more than 1000 views per month on average.
  • In 2020, organic link clicks accounted for 35.18 percent of all Google searches conducted through a browser.
  • The majority of website pages (99.2 percent) have fewer than 100 backlinks.
  • Every day, Google handles more than 5.6 billion searches (or 2 trillion searches per year.)
  • SEO is something that 64 percent of marketers are currently investing in.

PPC

  • The Google Display Network covers 90 percent of all Internet users in the world, according to Google.
  • Spending on search advertising is expected to reach $144.8 billion in 2021, up from $58 billion in 2020.
  • There are more than https://backlinko.com/ad-blockers-users in the world.
  • The insurance industry has the highest average monthly cost-per-click (CPC) in Google Ads search advertising, with a CPC of $18.57 per click on average.
  • The electronics business has the lowest cost per click (CPC) in Google Ads search advertising, with a cost per click of 77 cents.
  • A click-through rate of 1.1 percent is the average for Facebook ads across all industries, according to Statista.

Conclusion: SEO vs PPC 2022

The decision between SEO and PPC ultimately comes down to your company’s unique circumstances.

So take your time to weigh the advantages and disadvantages of both SEO and PPC to choose which is the best fit for your company.

In addition, if at all possible, combine the two tactics to achieve even greater success in your company venture.

Note from the editor: This post was initially published in July 2019 and has been revised to ensure that it is as complete as possible.

Aishwar Babber

Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full time marketer on various projects. He is an active investor in DotComDevelopment and ImageStation.com.