New to Email lists? Here's what you need to know about them
Email lists – they are an integral and often overlooked cog in every effective content marketing strategy. With content marketing on the rise, brands of all sizes, budgets, and types have begun to rely on content marketing to expand their brand. Back in the day, brands had to set aside a budget for traditional marketing, including ads on TV, newspapers, etc. Big businesses would dominate because they had massive marketing budgets. However, in this day and age, big businesses use content marketing regardless of their marketing budget.
What is an email list? Why do you need one?
An email list is a list or group of email addresses that you receive from your blog or site. Companies and personal brands are known to gather email addresses from visitors with their consent and keep them updated about their brand, promotions, etc. through digital content.
Building an email list is critical for business for a variety of reasons. Here are a few:
Optimize your marketing campaigns with ease
There’s no point in launching a marketing campaign without any essential target audience information. You need to plan and launch your campaign after you get your hands on the demographic, age, location, interests, and other critical information on your target audience. This is where an email list comes into play. An email list allows you to collect this information and run your campaigns, thus saving you a lot of time and money.
You may directly contact your prospects
An email list gets you access to your prospects, which means you can create content to suit each prospect, which is not the case with traditional marketing campaigns and ads. In other words, you can make your marketing a lot more personal, thus boosting your conversions.
Retain customers with ease
While email marketing helps you convert leads into customers, it also enables you to keep them, if done correctly. Most people who visit your site are unlikely to return to your site unless they have a reason. This is where you can encourage them to join your email list and give them an incentive to do so. This incentive could be a free ebook, unseen videos, offers, etc.
Increase your leads and revenue
The end goal of any marketing campaign is revenue. Using email lists to get people to subscribe for updates and other content, getting in touch with your customers to find out what they want, giving them first access to new products, etc. will boost your leads, customers, and ultimately, revenue.
How to build a killer email list?
Determine your target audience
None of your marketing efforts will amount to anything if you do not have a clear target audience in mind. The first step is to identify your audience. Determine your audience based on parameters like occupation, gender, age, salary, location, etc.
Get your website ready
Marketing campaigns do not make sense unless you have a functional website ready. After all, you need to direct traffic to your website where visitors and prospects can purchase the products they like. If you do not have a full-fledge site ready, a landing page displaying your email opt-in form will suffice. An opt-in form lets subscribers send you their email addresses.
Incentivize them into sharing their email address
People will not want to share their email addresses for no good reason, which means you need to give them a compelling reason to do it. Otherwise, they risk getting spammed. Once you zero in on your target audience, you will have to list things that they will find value in, which you can use as an incentive. Examples of incentives include a free ebook, unseen or bonus footage, a free Q&A session, a discount on your products, and so on. Remember, your audience needs to benefit from giving you their email addresses.
You need an email marketing service
As obvious as it sounds, you need an email marketing service to build your email list. Be sure to look up email marketing services and choose the one that suits your needs and budget the best. You primarily need it to organize your email list and send emails. Setting aside a budget for a premier email marketing tool is the ideal way to go.
Targeted advertising still works
Building your email list only organically is not the best way to go. You need every push you can get, which means you may have to spend money to boost your posts. Paid ads can help you reach audiences you may have never expected. Facebook and Instagram ads are worth investing in, especially if you know how to read Facebook Analytics and Instagram Insights.
- Using Facebook ads to zero in on your target demographic is an excellent idea. You may have to put in a few dollars for every email address that you get, but you can expect to get your money’s worth.
- You could also use LinkedIn ads, that are known to function similar to Facebook ads. Keep in mind that your audience is different from your Facebook audience, which means you will have to target your audience accordingly.
- Twitter ads enable you to promote your tweets, gain more followers, and direct them to your landing page. Setting aside money for paid ads is a worthy investment and gets a substantial Return-on-Investment (ROI).
In conclusion, this should give you the gist of email marketing and how to proceed as you build your email list from scratch. There are tons of other tips and tricks you can employ. However, these are the fundamentals you will have to solidify to get the results you want.