In this post, we have shared Jeff Goodby and Rich Silverstein Masterclass Review that includes all detailed insights into this Masterclass.
In this post, we’ll be discussing Masterclass by Jeff Goodby and Rich Silverstein which is Advertising and creativity. So today we will be discussing whether this Masterclass is for you? How is it structured? What will it offer? And of course who are Jeff Goodby and Rich Silverstein!
Jeff Goodby and Rich Silverstein Masterclass Review 2022
About Jeff Goodby and Rich Silverstein MasterClass:
Jeff Goodby and Rich Silverstein: Jeff is an American advertising executive. He is also an illustrator and director whose work has appeared in Times and Mother J
He is among the co-founders and serves as co-chairs of Goodby, Silverstein& Partners in San Francisco. The founders of the legendary advertising agency Goodby Silverstein & Partners.
What is a Masterclass?
Advertising and creativity Masterclass Jeff Goodby and Rich Silverstein: Course Overview
Speaking about the course, it is divided into 4 parts.
- Meet your instructor: Jeff Goodby and Rich Silverstein
- Creative strategies in advertising
- Advertising fundamentals
- Finding success as a creative agency
So let me give you a walkthrough of this Masterclass and share my experience and review it!
Creative strategies in advertising
This section of the course is divided into subsections
- who we are & how we got here
- Making something out of nothing
- Got milk?
- How to make advertising that lives in culture: three ways to engage
- Working with brands
- Goodby’s rules for creative vandalism
Who we are & How we got here
In this lesson, Jeff Goodby and Rich Silverstein share their personal stories about who they are and they met, how they actually started off with advertising, and break down through their journey from the first project together to an award-winning campaign for the Oakland A’s
Make something out of nothing
Jeff tells how Jeff Goodby and Rich Silverstein started out with nothing and worked at the mid-valley film festival for free and how they managed everything from actors to budgets everything.
They also walked us through their ads for the San Francisco examiner and Chevys fresh mex.
Got milk is one of the best campaigns done by Jeff and Rich and They take us through the history, through the process of Got milk how it began and they also how they got the iconic shot of the ad “got milk? Aaron burr”.
How to make advertising that lives in culture: three ways to engage
In this part of the course, Jeff and Rich speak about getting inspired by any and everything in life they believe in the term that you can get ideas from anywhere.
They teach you how to listen to the world around you to come up with ideas.
They also share about the “I love this game” campaign of the NBA and also about the Nike skateboarding campaign.
Working with brands
They here share their strategies about engaging clients, including how to listen and when to challenge them.
Goodby, Silverstein, and partners head of strategy, Bonnie Wan breaks down more about strategies and creativity required for the brand collaborations.
Goodby’s Rules for Creative Vandalism
Jeff shares his word of wisdom about creativity and also talks about the rules like don’t copy, steal, run towards the fire, and most importantly don’t seek out fame.
He says advertisements are like vandalism.
- How to tell a story in 30 seconds
In this part of the course, you will learn about the two techniques for plotting out an ad before its shot and how you can tell a story within the time limit by none other than Rich and Jeff
- On craft: writing, design, and giving directions
This part of the course discusses the most critical part of the ad world
The three main discipline
- Creative direction
And shares their wisdom about the given topic and they also share some of their personal tricks with the students.
Is it funny enough?
Humor sells! Here Jeff and Rich speak about why they choose to make funny advertisements and how they’ve incorporated humor into their work. They also share stories about the “weird without beer” campaign by Budweiser.
It’s great, but they’ll never buy it: selling a crazy idea!
Here, you’ll learn about how to present yourself in front of the client and you’ll get to learn about the tips and tricks that Jeff and Rich share about selling crazy Ideas!
Anatomy of a campaign
You get to see all those behind the scenes and what all goes after a campaign and the hard work that is required to do a single campaign is what you will get to see and learn in this part of the lesson.
Finding success as a creative agency
The super bowl
The super bowl is still the holy grail of advertising, here they share with you about their groundbreaking ads for E-Commerce trade that are made. They also walk you through two ads in production for super bowl 2020
Advertising is everything…and everything is an advertising
Learn How advertising breaks down boundaries and creates a new one, advertising is more than billboards, which is something that Jeff and Rich believe.
Bring humanity to the corporate world
Jeff and Rich talk about how they’ve worked with corporations to amplify messages for the greater good.
They share case studies where their agency has embraced digital innovation to create more human advertising
New business: the machine at maximum speed
Jeff speaks about how important is new business for the company. They also share some of their personal stories and speak about their experience
How to start an agency, specifically this one
Here Jeff and Rich share some tips that are required to run an advertising agency.
They also speak about what kind of motivation and encouragement should be given to the team so they give their best at work and more.
And here we come to the end of this Masterclass by Rich Silverstein and Jeff Goodby, being such successful advertising makers who shared their experiences about his first cinema, his failures, and success.
He also shared tips and tricks that they use in the world of advertisements.
My opinion about the course
According to me, it is a very good course, very well explained with stories, clips, and great examples.
The course is divided into small parts.
This course would work perfectly for the ones who have just begun their journey in the world of advertisements or wish to work in the industry.
This course speaks so many things that one needs to learn and all of this is taught by the finest rich Silverstein and Jeff Goodby.
In my opinion, this course is totally worth it for beginners.
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Jeff Goodby and Rich Silverstein Pros & Cons
- One of the best things that I felt about this course is it has been added with a lot of stories that add a personal touch.
- They have also added clips from the time they began and all the behind scenes give students a better explanation of the Ideas and creativity they are speaking about.
And now speaking about cons..umm can’t really think of those! I guess this course is so good and so informative!
- A detailed and thorough course so some of you might find the course lengthy
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FAQs | Jeff Goodby and Rich Silverstein Masterclass Review
🤩 How is the course ?
My opinion about the course According to me, it is a very good course, very well explained with stories, clips, and great examples. The course is divided into small parts. This course would work perfectly for the ones who have just begun their journey in the world of advertisements or wish to work in the industry
💁 What is a Masterclass?
Masterclass has some of the best A-class teachers like Bob Iger teaching business, Aurel Stein teaching writing, and the list continues. Just demand a course and they have in their list along with the best teachers.
🤑What is the pricing of masterclass ?
Masterclass All-Access Pass is billed at $180 and comes with a 30-day moneyback guarantee.
📺 Where can I watch?
With MasterClass, you can learn and be inspired anytime, anywhere, including your smartphone, personal computer, Apple TV, Amazon Fire TV, and Roku streaming media players. You can even download your favorite lessons and watch on the plane or listen during your commute in audio-only mode
🤷♀️ How does the 30-day guarantee work?
Our goal is to make sure that you have the best learning experience possible. If MasterClass isn’t for you, then email us within 30 days of the date you purchase your subscription, and we’ll offer a full refund.
Conclusion: Jeff Goodby and Rich Silverstein Masterclass Review 2022
Overly this course from Master Class that is advertising and creative by Jeff Goodby and Rich Silverstein is one of the greatest courses in a masterclass that I’ve stumbled upon since this teaches everything that is to be learned by a beginner.
Everything is properly explained with a personal touch.
So yes yes yes this course is a must recommend from my end and why not? So if you consider taking this, which I strongly urge so go ahead without any doubt.
And if you liked the detailed review of the course advertising and creative by Jeff Goodby and Rich Silverstein. Don’t forget to like, share, and comment.
Jeff Goodby and Rich Silverstein Masterclass On Social Media
I’m doing the Robin Roberts one right now and it’s incredible.
Also highly recommend the Bob Iger one and the Jeff Goodby and Rich Silverstein one.
I’m saving the Neil Gaiman one for when I have a few days off and I can sit down and write for hours.
— Christina Garnett (@ThatChristinaG) April 23, 2021
— Hello Subscription (@helloboxes) August 24, 2020