Jeff Goodby and Rich Silverstein Masterclass Review 2024: Is It Worth?
Last Updated on: December 27, 2023 by Aishwar Babber | Fact Checked
Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).
Jeff Goodby and Rich Silverstein Masterclass
OVERALL VERDICT
I really liked the Jeff Goodby and Rich Silverstein MasterClass. It teaches about advertising in a way that's easy to understand. They use real examples from their work, which makes it interesting. This class is good for people who are new to advertising and those who already know some things about it.
8.5
Out of 10
Pros
Learn iconic ad campaigns' behind-the-scenes secrets.
Discover the art of persuasion through compelling messaging.
Elevate your creative thinking and problem-solving skills.
Creative genius insights from advertising industry legends.
Gain valuable mentorship from seasoned ad professionals.
Hello everyone! Are you curious about creating amazing advertisements? I recently took the Jeff Goodby and Rich Silverstein Masterclass, and I’m here to share my thoughts. These guys are legends in advertising, known for creating some super memorable ads. I was really excited to learn from them!
In this class, they teach us how to make ads that are not just cool to look at but also tell a great story. I wanted to learn this because telling a good story can really make an ad stick in people’s minds.
This review is all about my experience with the class. I’ll talk about the fun parts, the useful tips I picked up, and whether it’s a good use of your time and money.
If you’re interested in getting into advertising or just want to know how to make your ideas really pop, this might be the class for you. I’ll break down everything so it’s easy to understand. Stay tuned to find out if this Masterclass is as awesome as it sounds!
Bottom Line Upfront:
If you’re interested in learning how to make really awesome ads, you’ll definitely want to check out the Jeff Goodby and Rich Silverstein Masterclass.
These are the creative minds who came up with the famous ‘Got Milk‘ ad and many other unforgettable ads.
Their class is packed with amazing tips and tricks on advertising. I’m finding out so much about how to create ads that really stand out and grab people’s attention.
It’s perfect for anyone who’s curious about advertising or wants to get better at it. You’ll learn a lot, just like I am.
So, don’t wait – go ahead and explore Jeff Goodby and Rich Silverstein’s Masterclass today! It’s a great opportunity to learn from the best in the business.
Jeff Goodby and Rich Silverstein Masterclass Review 2024
Course Details
Information
📚 Course Name
Jeff Goodby and Rich Silverstein Masterclass
👥 Instructor(s)
Jeff Goodby & Rich Silverstein
⏱️ Class Length
18 video lessons (2 hours 25 minutes)
🎨 Category
Business, Arts & Entertainment, Science & Tech
🎯 Who is this Course for
Those considering a career in advertising, in an advertising program, or just getting their feet wet in advertising. Great for beginners and those seeking inspiration.
⏲️ Time Duration
2 hours 25 minutes
⭐ Rating
8.5 out of 10
💲 Pricing
$180
📈 Overall Experience
A comprehensive view of advertising with a mix of creativity and practical insights, along with case studies for an immersive learning experience.
About Jeff Goodby and Rich Silverstein MasterClass:
Jeff Goodby grew up in Rhode Island and went to Harvard. He got into advertising when he couldn’t find a publishing job. In 1983, he started Goodby, Silverstein & Partners (GSP) in San Francisco. His work is in the Museum of Modern Art in New York, and he’s won lots of awards.
Rich Silverstein, born in 1949, studied design at Parsons School in New York. He worked on graphic design in San Francisco, including at Rolling Stone magazine. He co-founded GSP with Jeff in 1983 and has also won many awards.
Their company, GSP, is really famous and has won a bunch of “Agency of the Year” awards. They made famous ads like “Got Milk?” and the Budweiser Lizards.
Name
Background
Career Highlights
Awards & Achievements
Jeff Goodby
Rhode Island native, Harvard graduate
Co-founded GSP, work in the Museum of Modern Art
Advertising Hall of Fame, Cannes Lion of St. Mark Award
Rich Silverstein
Born in 1949, Parsons School graduate
Co-founded GSP, graphic design in San Francisco
Creative Director of the Year, Agency Executive of the Year
So Masterclass is a place where you get to learn about varied subjects; it is a course website.
So you must be wondering, What about the Masterclass that makes it different from other educational websites? Right?
The masterclass is a curated course website in which all of the courses taught are by the leading experts in that field. This is what makes it different from others and unique, in my words.
The masterclass is a site where you get to learn so much, and that too from the expertise.
Masterclass has all of the courses curated in one place.
A community is where you can start a discussion with fellow students on any course or topic or network with fellow students who have signed up for these courses.
You can also give a gift, an all-access pass, to your friend or family member who can benefit from the Masterclass. Get this pass with the Masterclass gift code.
It will be like giving the gift of education and experience to your loved one. *snippet about access pass 5* You can access courses that deal with various topics and choose which one you would like to
Learn or choose which instructor you would like to listen to; you are also provided with a workbook here to do your assignments and to take down notes, so let’s get started with our topic.
That is a detailed course review of advertising and creativity by Jeff Goodby and Rich Silverstein.
Jeff Goodby and Rich Silverstein: Course Overview
Speaking about the course, it is divided into 4 parts.
So let me give you a walkthrough of this Masterclass, share my experience, and review it!
Creative strategies in advertising
This section of the course is divided into subsections
who we are & how we got here
Making something out of nothing
Got milk?
How to make advertising that lives in culture: three ways to engage
Working with brands
Goodby’s rules for creative vandalism
Who we are & How we got here
In this lesson, Jeff Goodby and Rich Silverstein share their personal stories about who they are and how they met, how they actually started off with advertising, and break down through their journey from the first project together to an award-winning campaign for the Oakland A’s
Make something out of nothing.
Jeff tells how Jeff Goodby and Rich Silverstein started out with nothing and worked at the mid-valley Film Festival for free and how they managed everything from actors to budgets everything.
They also walked us through their ads for the San Francisco Examiner and Chevy Fresh mex.
Got milk?
Got Milk is one of the best campaigns done by Jeff and Rich, and They take us through the history, the process of Got Milk, how it began, and they also how they got the iconic shot of the ad “Got milk? Aaron burr”.
How to make advertising that lives in culture: three ways to engage
In this part of the course, Jeff and Rich speak about getting inspired by any and everything in life. They believe in the term that you can get ideas from anywhere.
They teach you how to listen to the world around you to come up with ideas.
They also share about the NBA’s “I love this game” campaign and the Nike skateboarding campaign.
Working with brands
They share their strategies for engaging clients here, including how to listen and when to challenge them.
Goodby, Silverstein, and partner head of strategy, Bonnie Wan, break down more about strategies and creativity required for the brand collaborations.
Goodby’s Rules for Creative Vandalism
Jeff shares his words of wisdom about creativity and also talks about the rules like don’t copy, steal, run towards the fire, and most importantly, don’t seek out fame.
He says advertisements are like vandalism.
How to tell a story in 30 seconds
In this part of the course, you will learn about the two techniques for plotting out an ad before it is shot and how you can tell a story within the time limit by none other than Rich and Jeff.
On craft: writing, design, and giving directions
This part of the course discusses the most critical part of the ad world
The three main discipline
Writing
Design
Creative direction
They share their wisdom about the given topic, and they also share some of their personal tricks with the students.
Is it funny enough?
Humor sells! Here, Jeff and Rich speak about why they choose to make funny advertisements and how they’ve incorporated humor into their work. They also share stories about Budweiser’s “weird without beer” campaign.
It’s great, but they’ll never buy it: selling a crazy idea!
Here, you’ll learn about how to present yourself in front of the client, and you’ll get to learn about the tips and tricks that Jeff and Rich share about selling crazy Ideas!
Anatomy of a campaign
You get to see all those behind the scenes and what goes after a campaign, and the hard work that is required to do a single campaign is what you will get to see and learn in this part of the lesson.
Finding success as a creative agency
The super bowl
The super bowl is still the holy grail of advertising, here they share with you about their groundbreaking ads for E-Commerce trade that are made. They also walk you through two ads in production for Super Bowl 2020
Advertising is everything…and everything is advertising
Learn How advertising breaks down boundaries and creates a new one; advertising is more than billboards, which is something that Jeff and Rich believe.
Bring humanity to the corporate world.
Jeff and Rich talk about how they’ve worked with corporations to amplify messages for the greater good.
Giving back
They share case studies where their agency has embraced digital innovation to create more human advertising.
New business: the machine at maximum speed
Jeff speaks about how important new business is for the company. They also share some of their personal stories and speak about their experience.
How to start an agency, specifically this one
Here, Jeff and Rich share some tips that are required to run an advertising agency.
They also speak about what kind of motivation and encouragement should be given to the team so they give their best at work and more.
Here we come to the end of this Masterclass by Rich Silverstein and Jeff Goodby, such successful advertising makers who shared their experiences about their first cinema, their failures, and their successes.
He also shared tips and tricks that they use in the world of advertisements.
My Opinion About The Course
I think this course is really great. It’s explained in a simple way with stories, clips, and fantastic examples. The course is broken down into easy-to-follow sections.
It’s perfect for people just starting in advertising or who want to work in this field. You’ll learn so much important stuff from the amazing teachers, Rich Silverstein and Jeff Goodby.
For beginners, this course is definitely worth it. And if you’re looking for Masterclass coupon codes, be sure to check out our article.
Jeff Goodby & Rich Silverstein | Pros & Cons
Pros
Cons
One of the best things that I felt about this course is it has been added with a lot of stories that add a personal touch.
A detailed and thorough course, so some of you might find the course lengthy
They have also added clips from the time they began, and all the behind-the-scenes give students a better explanation of the Ideas and creativity they are speaking about.
–
Jeff Goodby and Rich Silverstein Masterclass Pricing
There are two ways by which you can purchase a MasterClass, a single MasterClass and an All-Access Pass for any of the gurus on the platform.
Single MasterClass: $90
All-Access Pass: $180 per year
The All-Access Pass comes in real handy when you wish to take more than one MasterClass, so this means that there is no limit on the number of MasterClasses on the All-Access Pass.
A 30-day money-back guarantee is also available for any of the Timbaland MasterClass Review packages you purchase, and you will get a complete refund of the amount in case you are not satisfied with their services.
Jeff Goodby and Rich Silverstein Customer Reviews
Finally pulled the trigger on signing up. This will be my first lesson. Excited! -Delaneau W.
I like this guys core intention of finding the truth in order to communicate it /share it in their works 🙂 -Tina
FAQs | Jeff Goodby and Rich Silverstein Masterclass Review
🤩 How is the course ?
My opinion about the course According to me, it is a very good course, very well explained with stories, clips, and great examples. The course is divided into small parts. This course would work perfectly for the ones who have just begun their journey in the world of advertisements or wish to work in the industry
💁 What is a Masterclass?
Masterclass has some of the best A-class teachers like Bob Iger teaching business, Aurel Stein teaching writing, and the list continues. Just demand a course and they have in their list along with the best teachers.
🤑What is the pricing of masterclass ?
Masterclass All-Access Pass is billed at $180 and comes with a 30-day moneyback guarantee.
📺 Where can I watch?
With MasterClass, you can learn and be inspired anytime, anywhere, including your smartphone, personal computer, Apple TV, Amazon Fire TV, and Roku streaming media players. You can even download your favorite lessons and watch on the plane or listen during your commute in audio-only mode
🤷♀️ How does the 30-day guarantee work?
Our goal is to make sure that you have the best learning experience possible. If MasterClass isn’t for you, then email us within 30 days of the date you purchase your subscription, and we’ll offer a full refund.
Conclusion: Jeff Goodby and Rich Silverstein Masterclass Review 2024
Overly, this course from Master Class is Advertising and Creative by Jeff Goodby and Rich Silverstein is one of the greatest courses in a Masterclass that I’ve stumbled upon since it teaches everything that is to be learned by a beginner.
Everything is properly explained with a personal touch.
So yes, yes, yes, this course is a must-recommend from my end, and why not? So if you are considering taking this, which I strongly urge, go ahead without any doubt.
And if you liked the detailed review of the course advertising and creative by Jeff Goodby and Rich Silverstein. Don’t forget to like, share, and comment.
Aishwar Babber is a passionate blogger and a digital marketer. He loves to talk and blog about the latest tech and gadgets, which motivates him to run GizmoBase. He is currently practicing his digital marketing, SEO, and SMO expertise as a full-time marketer on various projects. He is an active investor in AffiliateBay. You can find him on Twitter, Instagram & Facebook.
