Lead capture landing pages aim to acquire vital data from visitors. When someone clicks on one of your adverts or links, they are sent to a page with an offer. The offer is meant to help you grab leads.
Learn how landing pages function and what “capturing a lead” entails. We’ll talk about the components of a WordPress lead capture page and construct one using Beaver Builder. Let’s go!
How to Create a Lead Capture Landing Page in WordPress?
We’ll design a lead capture page using Beaver Builder in this part. Our plugin has several capabilities for creating landing pages rapidly.
Let’s start with templates!
Step 1: Pick a template or start from scratch
When using Beaver Builder to create a new page, you have two options. It has various landing page templates. They may help you expedite the design process.
A blank page may be manually customized with each Beaver Builder module. Using templates may help ease the process. Open the Beaver Builder editor and look for the Group list at the top of the screen.
Beaver Builder contains two sets of templates: landing pages and content pages. Select Landing Pages. Beaver Builder has several landing page templates.
You may easily import any of them and see how they work. We suggest trying out many landing page templates until you discover one you like.
Obviously, you’ll need to modify and add to that design. But beginning with a template saves a lot of time.
Step 2: Integrate Your Page With the Necessary Lead Capture Modules
We’ve already covered some of the components of a good lead capture page:
- A sign-up sheet for communication or email
- A deal
- Several CTAs
- Customer Testimonials
All or most of these features may already be included in the landing page template for Beaver Builder that you choose.
Depending on the kind of lead information you’re hoping to gather, you’ll also need to decide whether you’d want a contact form or an email subscription form.
When you’ve settled on a module, it’s time to tweak it so it’s perfect for your sale. By clicking on a module and then utilizing the settings window, you may make changes to it in the Beaver Builder editor.
You may also use drag and drop to rearrange components in the editor. Also, you may modify the template by erasing parts that you won’t be utilizing.
In case you haven’t used the Beaver Builder editor before, this guide will help you learn how to insert and modify modules.
One should remember that new modules may be added to existing templates, expanding the range of possible adjustments.
Step 3: Make use of a call-to-action (And Test Its Variations)
A captivating CTA is essential for every email and contact form. The copy’s focus should be on motivating the desired behavior of site visitors.
A common choice for an email list registration form is “Sign Up”:
But it might be difficult to figure out which CTA copy would provide the greatest results. Changing the look of your call to action button may have a dramatic effect on your number of new leads.
To determine which landing page design and call to action (CTA) combination work best, split test them. With hard data in hand, you can determine which lead capture page design is most well-received by your target demographic.
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Conclusion: How to Create a Lead Capture Landing Page in WordPress?
Creating a high-performing lead capture page takes some doing. You could not obtain enough leads if you don’t develop a compelling enough offer and provide the correct information.
Even if the page suddenly gets a tonne of traffic, these guidelines will remain in effect.
Have any concerns about utilizing Beaver Builder to build a lead capture page? Discuss them down below in the comments!